Custom fit all the way! Our pattern makers are meticulous with the design of our patterns.

There is nothing worse than having to constantly readjust the seat cover when you hop in and out of the vehicle. So we specifically design our seat covers to fit snugly to the seat, like a second skin.

We've seen enough of those cheap, stretchy universal covers - they don't last, don't stay on the seat and end up costing you money.

All Rugged Valley seat covers are proudly designed, cut, and sewn right here in Masterton, New Zealand.

We manufacture in-house using heavy-duty 12oz waterproof canvas, so every set is tailor-made for your vehicle and built to handle real Kiwi conditions. We’re a small but mighty team of local machinists — you can see how our New Zealand seat cover factory operates here.

It’s important to give your seat covers a little TLC to keep them working just as hard as you do.

Follow these steps every couple of months:

• Vacuum covers to remove loose dirt, dust, and gravel.
  
• Remove the cover from the seat.
  
• Hose off any loose dirt with cold running water.
  
• Place the seat cover in a bucket of cold water and leave to soak for several minutes.
  
• Use a gentle bristle brush to give the cover a light scrub.
  
• If it’s still dirty, leave it to soak in a bucket of warm water overnight.
  
• Lie flat or hang to dry completely before putting it back on your vehicle.
  

Your cover may fade slightly after cleaning — that’s normal with heavy-duty canvas.

For more detailed advice, read our complete guide to cleaning canvas seat covers here.

It depends on the kind of work you do and how hard you are on your vehicle. Our heavy-duty canvas seat covers are built for tough Kiwi conditions and have been tested to handle serious wear and tear for around 6 years of hard use.

Every set comes with a 2-year guarantee, but many of our customers tell us their Rugged Valley seat covers are still going strong after 8+ years.

Yes! Our seat covers are 100% waterproof, rot-proof and life-proof. Over 100,000 hardworking legends have given our seat covers a thrashing - farmers, contractors, surfers, plumbers, truck drivers, builders, hunters, workers and adventurers.

Colour preference very much depends on what it is you are going to be doing with your vehicle. Slate grey is great for hiding dirt, mud and grime. Whereas black is better for hiding oil and grease.

It is also worth noting, that black can heat up slightly in direct sunshine. For this reason we recommend getting grey for quad bike seat covers and tractor seat covers. As these vehicles often are in more exposed to direct sunlight. 

We only work with the highest quality, durable materials to create our robust and rugged car seat covers. Our car seat covers are made from the most heavy-duty canvas material, the strongest nylon thread, and the softest cotton drill.

We chose to manufacture our seat covers from 12oz canvas because it is well renowned for its durability. This heavy-duty fabric is made from a blend of polyester and cotton.

Cotton drill is a high strength mid weight cloth, which is both abrasion and water resistant. It is also coated with UV protection and rot/mildew resistant finish. Cotton Drill is currently is only available for order over the phone or via email. 

Click here to read more about our materials.

Click here to read more about our custom colour & branding options.