What our customers say
100% Made in new zealand
We Kiwis are a fairly humble bunch.
Except when it comes to a few things; Like winning rugby games, seeing fellow Kiwis succeed internationally and supporting local Kiwi made products.
The latter being something we at Rugged Valley are very proud of; our seat covers are made right here in little ol' New Zealand. In the heart of a small Wairarapa town called Masterton.
The entire manufacturing process; from the carefully tailored design, to the precision cutting and construction is 100% Kiwi Made. By real, honest Kiwis like yourself. Now that's pretty cool.
We manufacture our seat covers right here in Masterton. And when we say manufacture, we mean the entire process. None of this designed in New Zealand, but made in China B.S.
Why? We do this because it works best for a business like us. We can be more agile and efficient, do shorter runs and have greater control over the quality of our products. It allows us to employ a team of good honest Kiwis and support our local economy by purchasing raw materials exclusively from New Zealand suppliers.
Tried, tested and proven
Over 100,000 hard working legends have given our canvas car seat covers a thrashing - farmers, contractors, surfers, plumbers, truck drivers, builders, hunters, workers and adventurers.
Allowing Kiwis to do what they do best. Work hard. Play hard.
Outdoor enthusiasts love a good adventure. Protecting your seats lets you live your lifestyle worry free; whether that is fishing with the kids, hunting or 4WDing with your mates or heading out for a quick surf at sunrise.
Contracting & civil
Contractors are hardworking sorts. Ringing clients, getting stuck in onsite and jumping in and out of their vehicle all day.
Contractors need seat covers that work hard and take a thrashing.
Contracting & civil
Tradesmen are constantly on the go. Checking in with clients, meeting project deadlines and throwing tools onto their seats. Tradies need seat covers that work as hard as them. And their favourite four-legged colleague.
Farmers are always out in the elements. Shifting sheep, checking fencing or worrying about the weather. Investing in hardwearing seat covers gives you one less thing to worry about. No nonsense gear, for no nonsense farmers.
Forestry teams are exceedingly tough on their gear. Overcoming the site challenges is hard enough without battling against seat covers that aren't doing their job properly.