About Rugged Valley
Premium Seat Covers, Workwear & Safety Gear
Hard-working Kiwis need extra durable materials they can trust. That’s what they get with Rugged Valley.
We deliver a wide range of hard-wearing products, including tailor-made canvas seat covers, vehicle-specific moulded floor mats and durable workwear. Our workwear includes an extensive range of hi-vis options, high-quality safety gear, and safety footwear.
Our products allow Kiwis to do what they do best – work hard, play hard!
What Customers Are Saying
I recently purchased Polyester Kodura front seat covers for my Toyota Prado.
They are a great fit and are doing the job I was wanting i.e. comfortable and water resistant.
Once ordered, the seat covers arrived about as fast as a .308 bullet into our letterbox.
Rugged, hard wearing and top Quality, makes our Ute seem even tougher.
Five Stars for the good Bastards at Rugged Valley.
Stoked with our recent purchase of the cooling cargo shorts! They are much lighter than previous brands yet just as durable and strong.
Wife is happy as they wash and dry much easier than previous hard-wearing shorts. Super comfy and good fit.
Also great service and communication from the Rugged Valley team which has influenced our decision to continue to purchase from them!
“By the way, after I bought my seat covers from you, our Service Manager in Tauranga bought a set and I believe our Auckland Operations Manager and Service Manager bought a set each too.
They are the best I’ve seen in NZ by far!”