About Rugged Valley
Premium Seat Covers, Workwear & Safety Gear
Hard-working Kiwis need extra durable materials they can trust. That’s what they get with Rugged Valley.
We deliver a wide range of hard-wearing products, including tailor-made canvas seat covers, vehicle-specific moulded floor mats and durable workwear. Our workwear includes an extensive range of hi-vis options, high-quality safety gear, and safety footwear.
Our products allow Kiwis to do what they do best – work hard, play hard!
What Customers Are Saying
Hi team, just wanted to say a massive THANK YOU!!!! So impressed with our seat covers for our Patrol. Excellent fit, very happy with the fabric, can’t endorse your product enough. Wishing you all the best.
Seat cover arrived today and after some struggles getting it on, it is all in place.
A very snug fit and absolutely fantastic, my husband is thrilled too.
Thank you so much and such prompt service. I will be recommending you to any friends who are after seat covers.
Once ordered, the seat covers arrived about as fast as a .308 bullet into our letterbox.
Rugged, hard wearing and top Quality, makes our Ute seem even tougher.
Five Stars for the good Bastards at Rugged Valley.
Thanks for keeping up the fight to get the rear seat cover for the 1995 Toyota Prado. They arrived this morning unexpectedly and fit perfectly.
As you can see from the little guy in the picture he is the reason I’ve been wanting them.
On a good day he can drag in tonnes of dirt and rain, its very hard to keep the seat clean. It’ll be a pleasure from now on.