Feature Products
Esko Polarised Destination Spec
$59.70 – $59.70or 6 weekly interest-free payments from $8.65 with 
Bison Tor Zip Side Safety Boot
$169.89 – $169.89or 6 weekly interest-free payments from $24.62 with
Unisex Hi Vis Segmented Tape Polo
$37.89 – $37.89or 6 weekly interest-free payments from $5.49 with
Caution D/N Microvent Polo
$38.89 – $38.89or 6 weekly interest-free payments from $5.64 with
Painters Contrast Cargo Pant
$89.90 – $89.90or 6 weekly interest-free payments from $13.03 with
Bison XT Zip Lace Up Safety Boot – Wheat
$265.50 – $265.50or 6 weekly interest-free payments from $38.48 with
About Rugged Valley
Premium Seat Covers, Workwear & Safety Gear
Hard-working Kiwis need extra durable materials they can trust. That’s what they get with Rugged Valley.
We deliver a wide range of hard-wearing products, including tailor-made canvas seat covers, vehicle-specific moulded floor mats and durable workwear. Our workwear includes an extensive range of hi-vis options, high-quality safety gear, and safety footwear.
Our products allow Kiwis to do what they do best – work hard, play hard!
What Customers Are Saying
Once ordered, the seat covers arrived about as fast as a .308 bullet into our letterbox.
Rugged, hard wearing and top Quality, makes our Ute seem even tougher.
Five Stars for the good Bastards at Rugged Valley.
Seat cover arrived today and after some struggles getting it on, it is all in place.
A very snug fit and absolutely fantastic, my husband is thrilled too.
Thank you so much and such prompt service. I will be recommending you to any friends who are after seat covers.
Just wanted to say a big thank you to you and the team at Rugged Valley
for getting those seat covers sent to me so fast!
Really appreciate the happy birthday card and chocolate for my dad as well that was awesome!
The seat covers are great, especially since our line of work is extremely dirty.
This is why we have just recently purchased new ones for our latest vehicle as the ones we have for our older trucks are lasting the distance.
It is very easy to deal with your company. Great service and prompt delivery!