Our Factory

100% Made in New Zealand

Rugged Valley seat covers are manufactured right here in Masterton.
And when we say manufacture, we mean the entire process. None of this designed in NZ, but made in China B.S. 

Why? We do this because it works best for a business like us.

We can be more agile and efficient, do shorter runs and have greater control over the quality of our products. It allows us to employ a team of good honest Kiwis and support our local economy by purchasing raw materials exclusively from New Zealand suppliers. That's a win-win-win.

Our seat cover patterns are all designed by hand. Our pattern maker has a staunch obsession with detail. And we like him that way. He forensically checks the pattern pieces to ensure a snug and tailored fit. Hours of edits are made and all patterns are physically checked on a vehicle for an exacting fit.

Once a pattern has been finalised. The pattern pieces are photographed and digitised to ensure an efficient, economical yield of fabric is used. From this the cut files are nested together. Now the pattern is ready for production!

All make-to-order seat cover products are collated by our production assistant and organised into a daily schedule for our team.

Here is where the magic starts to happen. We cut our seat covers using a computerised cutting machine. This machine can cut up to 20 layers of fabric in under 10 minutes! Some of our patterns for older vehicles are still cut using the good old fashioned technique - a pair of scissors. This is simply because with over 4000 patterns available some patterns haven't been digitised yet.

Our Rugged Valley logo is synonymous for quality and durability that you can rely on. This is printed on the back panels so that you know you have a genuine Rugged Valley seat cover.

Next the pieces are sewn together by our team of machinists. Over a cup of strong coffee and good humour these seat covers begin to take shape. Our sewing team has a wealth of experience in a variety of industries - from making swimwear to designer clothing to waterproof raincoats.

Our seat covers are then finished and bound with a heavy duty binding to seal the edges. 

The seat covers are now quality checked for any stray threads or construction errors. This ensures that our seat covers are truly hard wearing and helps maintain consistency.

Our packing team spreads out all the various components and separately folds them into one small, tidy package. Our seat covers are all folded by hand, not a machine.

Next your parcel is packaged and prepared for the courier to pick up. We try to keep seat covers for latest model vehicles in stock, so you could receive your order within 2-3 days. However, for all other non-stock items, we make to order with a 7 day lead time.