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100% Made in new zealand
We Kiwis are a fairly humble bunch.
Except when it comes to a few things; Like winning rugby games, seeing fellow Kiwis succeed internationally and supporting local Kiwi made products.
The latter being something we at Rugged Valley are very proud of; our seat covers are made right here in little ol' New Zealand. In the heart of a small Wairarapa town called Masterton.
The entire manufacturing process; from the carefully tailored design, to the precision cutting and construction is 100% Kiwi Made. By real, honest Kiwis like yourself. Now that's pretty cool.
our factory
We manufacture our seat covers right here in Masterton. And when we say manufacture, we mean the entire process. None of this designed in New Zealand, but made in China B.S.
Why? We do this because it works best for a business like us. We can be more agile and efficient, do shorter runs and have greater control over the quality of our products. It allows us to employ a team of good honest Kiwis and support our local economy by purchasing raw materials exclusively from New Zealand suppliers.
Tried, tested and proven
Over 100,000 hard working legends have given our canvas car seat covers a thrashing - farmers, contractors, surfers, plumbers, truck drivers, builders, hunters, workers and adventurers.
Allowing Kiwis to do what they do best. Work hard. Play hard.