Here at Rugged Valley we are proudly Kiwi. All our seat covers are made here in New Zealand, from the fine details of sourcing the template, to production, to what you install on your vehicle.

Rugged Valley is based in Masterton, Wairarapa, made up of a team full of passionate seat protection gurus. We love making hard working heroes lives easier by supplying New Zealand made seat covers, that are airbag certified, custom fit. Time to say goodbye to one size fits all protection, and hello to tailor-made superior fit. 

Check out our Making it New Zealand Video below, where we walk you through our process.