Seat Covers
Hard-wearing vehicle seat covers for hard working legends.
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Heavy duty seat covers: available for utes, vans, trucks, tractors, excavators, quads, ATV’s, wagons and SUV’s.
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Tailor made: designed specifically for each individual seat. Means they won’t stretch or shuffle on the seat.
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Waterproof: made from tough canvas that prevents mud, water, dirt, grease or grime from damaging your car seats.
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100% Proudly Kiwi: Rugged Valley seat covers are made right here in NZ, in the heart of a small Wairarapa town called Masterton. Made entirely by Kiwis. None of this designed in NZ but made overseas B.S.
- Increase your resale value: designed to protect your upholstery and stand up to day to day abuse. No nonsense seat covers for no nosense Kiwis.


What Customers Are Saying
Hi team, just wanted to say a massive THANK YOU!!!! So impressed with our seat covers for our Patrol. Excellent fit, very happy with the fabric, can’t endorse your product enough. Wishing you all the best.
Just wanted to say a big thank you to you and the team at Rugged Valley
for getting those seat covers sent to me so fast!
Really appreciate the happy birthday card and chocolate for my dad as well that was awesome!
I fitted the new seat cover today, I’m really stoked with it! The design is far superior to that of Black Duck Seat Covers. Everything fits as it should, and the holes for the back rest latch/hook are a great idea. I’ll be recommending this product and will purchase from you again if I happen to change my vehicle!
Thanks for keeping up the fight to get the rear seat cover for the 1995 Toyota Prado. They arrived this morning unexpectedly and fit perfectly.
As you can see from the little guy in the picture he is the reason I’ve been wanting them.
On a good day he can drag in tonnes of dirt and rain, its very hard to keep the seat clean. It’ll be a pleasure from now on.

