Hard-wearing vehicle seat covers for hard working legends.
Tailor made: designed specifically for each individual seat. Means they won’t stretch or shuffle on the seat.
Waterproof: made from tough canvas that prevents mud, water, dirt, grease or grime from damaging your car seats.
100% Proudly Kiwi: Rugged Valley seat covers are made right here in NZ, in the heart of a small Wairarapa town called Masterton. Made entirely by Kiwis. None of this designed in NZ but made overseas B.S.
- Increase your resale value: designed to protect your upholstery and stand up to day to day abuse. No nonsense seat covers for no nosense Kiwis.
What Customers Are Saying
Once ordered, the seat covers arrived about as fast as a .308 bullet into our letterbox.
Rugged, hard wearing and top Quality, makes our Ute seem even tougher.
Five Stars for the good Bastards at Rugged Valley.
Stoked with our recent purchase of the cooling cargo shorts! They are much lighter than previous brands yet just as durable and strong.
Wife is happy as they wash and dry much easier than previous hard-wearing shorts. Super comfy and good fit.
Also great service and communication from the Rugged Valley team which has influenced our decision to continue to purchase from them!
Seat cover arrived today and after some struggles getting it on, it is all in place.
A very snug fit and absolutely fantastic, my husband is thrilled too.
Thank you so much and such prompt service. I will be recommending you to any friends who are after seat covers.
Thanks for keeping up the fight to get the rear seat cover for the 1995 Toyota Prado. They arrived this morning unexpectedly and fit perfectly.
As you can see from the little guy in the picture he is the reason I’ve been wanting them.
On a good day he can drag in tonnes of dirt and rain, its very hard to keep the seat clean. It’ll be a pleasure from now on.