Hello. Welcome to Rugged Valley, we are so glad you’re here.

We’re Brent & Toby, the father-son founders of Rugged Valley. We’ve been working in the textile manufacturing industry our entire lives. We started out as your jack-of-all-trades textile manufacturers, doing anything from repairing curtain siders on trucks to designing dog collars to manufacturing healthcare products.

One day after repairing a tarpaulin covered in cow poo we decided there must be something better than this. After hours of research and design we took the plunge and started Rugged Valley seat covers.

We understand that Kiwis need seat covers that can take a thrashing. We've seen enough of those cheap, stretchy covers - they don't last, don't stay on the seat and end up costing you money.We've also seen enough of those makeshift arrangements - your partner's nice, fluffy towels or a big plastic black rubbish sacks.

We love delighting hardworking legends. We have a staunch obsession with detail. It’s what gets us up each morning and keeps us up at night.

Allowing Kiwis to do what they do best. Work hard. Play hard.

Thanks again for stopping by,
Brent & Toby.

Our mission is to help hard working Kiwis live their best life – at work and at play.
We save them time, money and hassle through hard wearing, NZ made seat covers and custom fitted floor mats.

OUR NO NONSENSE COMMITTAL.

1. DESIGN WELL MADE GEAR THAT ACTUALLY WORKS.

We are extremists. Because we truly care about protecting your people and your gear. We empower people to get out there and do it with gear that lets them. Ignore the elements, get the job done.

2. TESTED BY HARD WORKING LEGENDS.

Our seat covers are waterproof, rot-proof and life-proof. Over 300,000 hard working legends have given our seat covers a thrashing - farmers, contractors, surfers, plumbers, truck drivers, builders, hunters, workers and adventurers.

3. MADE BY REAL HONEST KIWIS.

Our seat covers are 100% Made in New Zealand. With the surge in offshore manufacturing, NZ's depleted sewing industry needed a revival. And we want to forever be a part of that. Manufacturing our own products allows us to do shorter runs, have great control over the quality of our products and most importantly, employ a team of good, honest Kiwis.